Legal / Privacy
Privacy Policy
This Privacy Policy describes how VitalForm ("we", "us", or "our") collects, uses, and shares your personal information when you visit vitalform.uk (the "Site") or make a purchase. We are committed to protecting the privacy of our users and ensuring the security of the personal data provided to us.
Contents
Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view and information about how you interact with the Site. When you make a purchase, we collect order information including your name, billing address, shipping address, and payment information.
Device Data
Browser type, IP address, time zone, and installed cookies collected automatically when you visit vitalform.uk.
Usage Data
Pages and products you view, and how you interact with the Site during your browsing session.
Order Data
Your name, billing address, shipping address, and payment information when you place an order.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Order fulfillment: processing payment information, arranging shipping, and providing invoices or order confirmations for equipment such as foam rollers, massage balls, and resistance bands.
- Communication: responding to your enquiries about stretching equipment, mobility tools, and post workout recovery products.
- Fraud screening: reviewing orders for potential risk before dispatch to protect both our customers and our business.
- Product updates: sharing information about new myofascial release tools and fitness equipment when you have indicated you would like to receive it.
Why we collect this
The information we gather lets us deliver the right products to the right address, keep you informed about your order status, and improve how the Site works for everyone who shops with us.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use specialized platforms to power our online store and use analytics services to help us understand how our customers use the Site. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
E-commerce platforms
Store infrastructure
We use specialised platforms to power our online store, process transactions, and manage deliveries of foam rollers, massage balls, and other mobility equipment.
Analytics providers
Usage insights
Analytics services help us understand how customers browse and interact with the Site so we can improve product discovery and the overall shopping experience.
Legal obligations
Lawful requests
We may share personal information to comply with applicable laws and regulations, respond to subpoenas or search warrants, or otherwise protect our rights.
Your Rights
UK & EU residents
If you are a European or UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
If you would like to exercise this right, please contact us through the contact information provided below. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States, for processing.
What you can request
Please note that your information will be transferred outside of Europe, including to Canada and the United States, for processing. By using the Site, you consent to such transfers.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain data only for as long as necessary to provide the services you have requested and to comply with legal obligations.
We take reasonable steps to ensure that the data we process is reliable for its intended use, accurate, complete, and current. Whether you are buying foam rolling equipment for post workout recovery or a back support cushion for daily stretching routines, your order records are kept on a need-to-know basis.
You can request deletion of your Order Information at any time by contacting us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.
Changes and Contact
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or by mail using the details provided below.
Phone
+44 117 498 3255
Mon–Fri: 9:00–18:00 (UK)
Postal address
12 Flex Lane, Clifton,
Bristol, BS8 1QE,
United Kingdom
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